How this works in FrescoAds
Use the system as one operating record
The brief is the shared campaign record used by creators, approved model routes, market teams and reviewers. It should contain the decisions required for production, while source decks and research remain attached as evidence rather than becoming the only place where context lives.
- Regional master brief
- Fixed and adaptable fields
- Source and rights context
- Market and review requirements
Write the campaign decision
State the business objective, intended audience change, product role and primary proposition in concise fields. Describe what the campaign must make true, not only the list of assets requested.
Keep background decks, research and prior work attached as references. Summarize the decisions that production depends on inside the brief so every model route and reviewer receives the same current context.
Check before continuing
- Business objective and audience
- Product or service priority
- Primary promise and supporting evidence
- Campaign owner and decision date
Record product truth and required claims
Separate verified product facts from proposed campaign language. Add required claims, mandatory disclosures, prohibited language and any facts that a model or creator must not infer.
FrescoAds keeps this context with the campaign, but it does not verify the truth or legal sufficiency of a claim. The customer remains responsible for source accuracy and appropriate review.
Check before continuing
- Approved product facts are sourced
- Required claims are identified
- Prohibited or sensitive claims are visible
- Legal owner is named when needed
Separate fixed and adaptable fields
Mark core strategy, product identity, approved claims and protected brand elements as fixed. Identify which headline, offer, scene, crop, product variation and market detail may change during production.
This distinction becomes the control surface for creative development and localization. Do not lock every field so tightly that local teams cannot make necessary adaptations.
Check before continuing
- Locked campaign decisions
- Regional creative latitude
- Market-owned details
- Escalation path for an exception
Attach sources and usage context
Attach approved packshots, logos, brand guidance, references and source copy. Record the intended channels, markets, campaign period and known usage limitations.
Source assets remain connected to generated and edited outputs. FrescoAds records the working lineage; the customer confirms that uploaded materials and intended use are authorized.
Check before continuing
- Current source files are attached
- Usage and expiry limits are recorded
- Reference material is distinguished from owned material
- Restricted data is excluded unless expressly permitted
Define formats, markets and decisions
Add the required placements, aspect ratios, languages, offers, deadlines and market owners before generation. Name brand, market, legal or business review stages according to campaign risk.
A production-ready brief explains how work will be evaluated and what must be complete before export. Optional reviews may inform the work; only configured required decisions should block release.
Check before continuing
- Every market has an owner
- Required formats and locales are listed
- Evaluation criteria are visible
- Mandatory review stages are named
Release the brief to production
Review the brief with the campaign owner and resolve incomplete or conflicting fields. Mark the current version as ready only when creators can act without guessing about product, offer, rights or review ownership.
Later changes should create a visible update rather than silently rewriting the decision that earlier outputs used.
Check before continuing
- No required field is ambiguous
- Current version is identifiable
- Change owner is known
- Production route can begin from this record
Common questions
Clarify the operating boundary
Yes. Attach the source document, then copy the decisions required for production into the structured campaign fields. An attachment alone should not be the operating record.